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We Traded Rooms for Zooms… Was It Worth It?

We say we value connection.

Teamwork… collaboration… culture.
But what we’ve really built are screens.
And somewhere in that trade… pixels for presence… something essential went missing.
I’m just going to come out and say it: I like going to the office.
I like the idea of office space… I am a better “me” when I’m in a office structure.

That’s what I kept thinking while editing this week’s Thinking With Mitch Joel conversation with Peter Cappelli, the Wharton professor and co-author of In Praise of the Office.

Because the office was never just a building.
It was a kind of social technology… one we may have accidentally uninstalled.
A place that taught us how to read a room, not just a spreadsheet.
Where mentorship wasn’t scheduled… it happened in the spaces between things.
Where young people learned by osmosis and older ones stayed relevant by listening.

We’ve come to think of the office as a cost center… a problem that needed to be solved.

Square footage… rent… overhead… inefficient for “actual work.”
But that misses the point.
The office was the original platform for professional emotional bandwidth.
It was where empathy scaled.
Where learning spread by proximity.
Where the sound of someone’s sigh told you more than their Slack thread ever could.

Peter said something that stuck with me… that when we moved work online, we gained flexibility… but we lost friction.

And friction was the point.
Those awkward pauses in the hallway, the impromptu check-ins, the unplanned glances…
They weren’t inefficiencies.. they were information.
They told you who was struggling, who was thriving, who just needed a quiet word or a coffee.

Without that, leadership becomes a dashboard.

Feedback loops become data, not dialogue.
And culture turns into a mood board instead of a lived experience.
Yes, remote work gave us freedom.
Yes, there are many jobs that don’t require an office.
Yes, you can build a company without an office.
Yes, some people might be better if left alone with their work.
Yes, many companies have many offices in many different culture across a myriad of time zones.

I’m starting to feel that this whole ‘office bad’ ideology is wrong… that we’ve forgotten how much these shared spaces help us grow.

The social cues that refine us.
The humanity that humbles us.
The glances and camaraderie that create real lived experiences.
The small collisions.
Those moments don’t scale digitally… they barely survive email.
The office isn’t just about getting things done… it’s about becoming together.

When I think about my own career, I don’t remember the Zooms.

I remember the corridor conversations.
The post-meeting walks.
The small silences between decisions.
The person who popped into my office to show me something new.

Those were the places where culture (and professional growth) happened.

Not as a mission statement… but as a pulse.
Maybe what we’re missing isn’t productivity.
Maybe it’s presence.
Maybe the next evolution of work isn’t remote or hybrid or AI-assisted…

Maybe it’s rediscovering what the office was trying to teach us all along.

That just because there are other ways to get great work done doesn’t make this a zero-sum game.
That culture is a contact sport.
That proximity builds empathy.
That being together… really together… was never the inefficiency.

It was the point.

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Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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