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Virtual Musicians Hit The Charts, Cheap Audiobooks And More

Your digital media catch-up is right here.

Every Tuesday – for just a few minutes – I join Heather Backman (my old buddy from her days on CHOM FM) on the air at Jack 103 (Rogers Sports & Media) to give a quick blast about the current state of technology, media and Internet culture. We’re calling the segment Tech Tuesday (and we do it in just a few minutes).

What is Tech Tuesday?

If you ever find yourself wondering… What, exactly, is the point of TikTok? How can I make myself look better on a Zoom? Reddit? What’s that about? How do I help my kids be safer online? Who’s the latest creator and streamer that I should be checking out?

You are not alone.

This is what Heather Backman and I discussed this morning over on Jack 103 FM for a couple of minutes:

This Virtual Artist Just Inked A Major Record Deal In China. One-Off Gimmick – Or A Sign Of The Future? (Music Business Worldwide).

“Our first ‘virtual idol’ signing is Ha Jiang , who already has more than 100,000 followers in China. Essentially, she’s a social influencer, known for her sense of style and fashion. The city of Shanghai even hired her to promote safe driving! A move into music is a natural next step. Her image is all about positivity and good vibes and her style is perfect for the dance genre. There’s a deep connection between Ha Jiang and her growing and very passionate fan-base. We’re going to pair her with some amazing songwriters and producers and make some impactful music that will introduce her to a whole new audience.”

App of the week: Chirp – get amazing limited-time deals on some great audiobooks.

What do you think… is this any different than Alvin And The Chipmunks, artists that lip-synch and/or CGI characters in a movie?

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Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.