How do ideas spread? Why do people come together online to make things go viral? The answer might surprise you.
At last year’s TED conference, I had the pleasure of seeing Christopher "moot" Poole (founder of the infamous and awesome 4Chan platform) discuss why people do things online (from getting ideas to spread to LOlCats). A large portion of his discussion focuses on the notion of anonymity (more on that here: The Next Big Thing Online Could Well Be Anonymity). In a world where every Marketer is looking to better understand who their consumer is because they are self-identifying themselves in spaces like Twitter, Facebook and YouTube, it’s important to think about what anonymity means online, and the sheer brute force of change and influence that comes from a very vocal minority, that looks a lot like a majority through the power of anonymity and mass collaboration.
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