Categories: Articles

Unlocking Creative Confidence

How much creativity are you bringing to your work?

For as long as I have been fascinated with business books and other types of long-form non fiction content, I have been fascinated by content on creativity. What is that secret sauce that some people have, and can it be found, nurtured, inspired and galvanized into something usable and applicable to my own life? It took decades for me to acknowledge that the words that I write are my own form of art and creativity. From those early days, the design innovation company, IDEO, has always been on my radar. Back in 2001, I devoured The Art of Innovation by Tom Kelley (one of the partners at IDEO). His second book, The Ten Faces Of Innovation (published in 2005) was great as well. Most recently, he and his brother (David Kelley) published a book together titled, Creative Confidence. The book debunks the myth that creativity at work is just for the "creative types" and pushes to help each and every one of us to think and be more creative in the work that we do.

Spend an hour thinking about your own creativity.

Tom and David Kelley recently spent time at the Googleplex discussing their new book with Frederik Pferdt (Head of Innovation and Creativity Programs at Google).

Watch this…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.