Categories: Articles

Twitter Rooms For Sharing And Exploring

One of the major complaints that people have about Twitter is how hard it is to sort and follow certain people and conversations. There is a solution and it’s not coming from the good folks at Twitter.

Yes, there are third-party stand-alone applications like TweetDeck which enable Twitter users to organize their feeds, group people together or do specific searches. This is a powerful and important application if you’re highly engaged in the world of Twitter (you can read more about my unhealthy obsession with TweetDeck right here: TweetDeck – How Tweet It Is), but the challenge is when you want to follow a specific topic or group of people and you’re not following those individuals and really would not know how to find them.

Enter Twitter Rooms.

Hugh McGuire (of LibriVox and The Book Oven) pointed out the Blog posting, New Project: TPM Twitter Rooms, from TPM (Talking Points Memo) which states: "Whatever else Twitter might be, we’ve found it a good way of to keep tabs on politicos and reporters, what they’re doing, saying and so forth. Pols make unguarded or revealing statements, sometimes just helpful heads-ups on events or statements; reporters give early tips on stories. And just atmospherically you can get a feel for what certain groups of people are thinking and talking about. It’s not perfect. Obviously, people know they’re being listened to. But it’s still a very useful tool. So with that in mind we set up a series of Twitter rooms that pull together the Twitter feeds of different groups. Here’s the feeds for Elected Dems on Capitol Hill, Elected Republicans on Capitol Hill, Democratic and liberal insiders, Republican and conservative insiders and reporters and bloggers."

These Twitter Rooms are unique web pages that are aggregated feeds surrounding a topic or group of individuals that automatically update as new tweets from the pre-set group drop in stream. It reminds me of Muck Rack (more on that here: Following The News On Twitter With Muck Rack). More importantly, because Twitter uses an open API, anyone with a desire to create their own Twitter Room definitely can.

Be honest, wouldn’t you love to have a Twitter Room with all of your favourite Digital Marketers? Or Podcasters? Or one for when SXSW is going on?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.