Categories: Articles

Twist Image Quoted In The National Post And Ottawa Citizen Today

If you’re leafing through The National Post or Ottawa Citizen today, you may notice the article, The Duceppe Brand Likened To A Sporty BMW by Joanne Laucius, in which Twist Image was quoted.
Both articles are in the “A” (or front) sections of the national and local newspapers. We were called upon as SMEs (Subject Matter Experts) to explain how Gilles Duceppe is marketing the Bloc Quebecois in Quebec.
It was fun to take part in the interview, and I’m glad I was not asked for my political opinions on any of the parties. It’s almost as easy to make fun of the policies as it is to discuss how their respective branding and advertising campaigns are rolling out.
If you are a subscriber to either newspaper, you can login to see the content here:
– National Post – The Duceppe Brand Likened To A Sporty BMW.
– Ottawa Citizen – Branding Duceppe: In A Niche Market, Bloc Leader Keeps Message Simple
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Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.