Categories: Articles

Twist Image Is Current

At Twist Image, we just launched our latest project, Current – The Twist Image Newswire. Current is a Blog-based Newswire service that was going to be used mainly as an internal resource for team members to stay in the loop on who’s reading what and what’s going on. As the development of Current took hold, we decided, “why not share this with everyone?”
So here it is: Current – The Twist Image Newswire.
As of now, Current is very barebones and still in preview mode. We have yet to add authors’ names to the posting, comments are not turned on yet, there are still some universal formatting rules that have not been one hundred percent finalized, and we are looking into adding some kind of Digg-like functionality.
Current will certainly not be as up-to-the-minute as Technorati or Google News Alerts, the core thinking of Current – The Twist Image Newswire is to have a place where all of us can get a “feel” for what’s happening in this new marketing world.
It is completely RSS (or click to subscribe) enabled, so feel free to add it to your reader or personalized page. The feed page is here: Current – The Twist Image Newswire – Subscribe Page.
This is another example of not waiting for something to be perfect before sharing it with the community. Digital Marketing is not about perfection. It’s all about starting the conversation and growing something together.
I know Current will be going through many changes in the coming weeks (all for the better). In the meantime, enjoy and feel free to invite your family, friends and business peers to check it out: Current – The Twist Image Newswire.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.