Categories: Articles

Too Long

I am sitting awaiting a flight. It’s amazing how caught up you can get. Did I read that right? My last Blog entry was on on Wednesday and it’s Sunday? For shame. It will be back to the business of Blogging. As I hold all of these boarding passes next to my passport and I then realize that you don’t even need a ticket anymore (just a confirmation number) it further amazes how we will get to bio-RFIDs quite shortly and we’ll soon become our own, personal, toll booth. Kind of takes the concept of branding to a whole other level (think Minority Report) and also increases privacy and security issues to another level.
As an aside, while in Monaco and then Italy I was even further amazed by how enthralled people are by brands. From Nike to Versace. The interesting aspect is how the different cultures not only take them in, but how the brands themselves “modify” based on the culture. I would be hard pressed to find someone wearing the San Remo Versace styles I saw yesterday and even further pressed to see someone from Monaco sport some of the Nike gear I’ve seen in Times Square.
We can be as global as we want but brands are still adapting to the people and not vice-versa.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.