Categories: Articles

Tom Asacker Interviewed By Being Reasonable

Our good friend Tom Asacker, Author of A Clear Eye For Branding and famed speaker, was interviewed yesterday over at the Being Reasonable Blog. I don’t want to spoil the flow of the interview or any of Tom’s straight-from-the-gut branding perspective, but this gem should get you going:
“I don’t believe the word ‘retention’ has a place in 21st century marketing.”
A statement like that will certainly stir up the relationship and direct marketers.
Tom Asacker was kind enough to come up to Montreal last month and speak at a session for The Montreal Business Book Club – you can view the post here: Tom Asacker To Speak In Montreal On Marketing And Branding. Not only did his keynote presentation get amazing feedback, but we managed to raise close to two thousand dollars for local charities.
For the full interview, please go here: Interview: Tom Asacker, Author, A Clear Eye For Branding – Being Reasonable.
Please be sure to check out Tom’s Blog here: Tom Asacker – A Clear Eye.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.