Categories: Articles

Tom Asacker – Reflections On His Presentation

What a remarkable event this past Thursday night here in Montreal. Tom Asacker – famed Author of Sandbox Wisdom and A Clear Eye For Branding – came to Montreal and gave a dazzling hour-plus presentation on business wisdom (or there lack of), marketing insights and branding realities to over sixty people as part of The Montreal Business Book Club November 2005 session.
The event raised close to fifteen hundred dollars for local charities as Tom made the crowd laugh, think and imagine a world where the customer’s expectations are met by brands.
Tom Asacker bubbles with passion as he runs through though marketing stories and stupidities harvesting examples from Time Magazine, the Pets.com sock puppet, Alicia Keys and even the pain relief section of his local pharmacy – I am still trying to decide if I want to feel good now or later?
A special thanks to Patrick for donating the space, Dan for the food and drinks, Agi for the special water bottles, Alexandra and Jonathan for helping me out with logistics on site, Monique for the enchanting dinner that followed (West Side!), and the entire team at Twist Image for allowing me the privilege of doing events like this and The Montreal Business Book Club.
An extra special thanks to Tom Asacker who took the initiative to come to Montreal and deliver a presentation that has spurred ongoing conversation and thoughts into how we, as marketers, can work with our consumers to make our businesses have soul and passion.
Check out his Blog here: Tom Asacker.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.