Categories: Articles

Tipped To The Point

I finally finished reading Malcolm Gladwell’s The Tipping Point. Definitely worth grabbing and devouring and it makes Seth Godin’s Unleashing The Ideavirus (available free by clicking on the book link) even more impacting. On top of all that, I came across a fascinating blog called the Viral Marketing Blog, and it has a link to an article from March, 2002 called The Tipping Blog that is well worth checking out. It’s amazing to see that from the moment Gladwell published The Tipping Point, in January 2002, to now (a mere two years and drop later) how much the world has changed and how quickly something (service or product or epidemic) can tip. I wonder if Gladwell was just reporting on these phenomena or if he began to recognize the speed at which things tip? Once again, so much great reading and business understanding – just within this little blog.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.