The Value Of Marketing Engagement And Innovation With Ian Schafer

Episode #246 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

When I first got interested in online marketing, there were only a handful of others you could turn to for serious professional advice. Along with Bryan Eisenberg and Joseph Jaffe, Ian Schafer was another one of the key people who played an integral part in the evolution of Digital Marketing. Currently, Schafer is the CEO and Founder of Deep Focus – an engagement and innovation marketing agency. Prior to founding Deep Focus in 2002, Schafer was VP of the New Media division of Miramax Films. Named a "Media Maven" by Advertising Age and one of Adweek‘s “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal and many more publications. We’ve been friends for a while and realized that on the eve of sharing the stage at the upcoming Socialize event by Media Bistro in New York City (March 31st – April 1st, 2011), it is high time that we recorded a conversation about Marketing, and how companies should strive to get more out of it. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #246.