Categories: Articles

The Rapid Growth Of Twitter With The Stats To Prove It

There were some fascinating statistics released recently from Nielsen Online about the growth of Twitter. These stats will blow you away:

1,382% year-over-year growth in February 2009.
Total unique visitors grew from 475,000 in February 2008 to seven million last month.
Twitter is the fastest growing member community site for the month of February.
Zimbio (240%) and Facebook (228%) were the second and third-fastest growing online communities.
Twitter is not just for kids: In February 2009, adults ages 35-49 had the largest representation on Twitter – almost 3 million unique visitors from this age group (almost 42% of the entire audience).
62% of the audience access Twitter from work only, while only 35% access it only from home – watch out for those, "Twitter is killing our productivity at work" articles to start flowing out of the mass media any day now.
It’s all about mobile: In January 2009, 735,000 unique visitors accessed Twitter via their mobile device.
The average unique visitor went to Twitter 14 times during the month.
They spent an average of 7 minutes on the site.
In Q4 2008, 812,000 unique users sent or received Twitter text messages (via AT&T or Verizon cell phones).
The average tweet per person for the quarter was nearly 240.

The above information is from a news item in Marketing Charts titled, Twitter Posts Meteoric 1,382% YoY Growth. The news item was based on a Blog posting from Nielsen Wire titled, Twitter’s Tweet Smell Of Success.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.