Categories: Articles

The Principles Of Persuasion Workshop Back In Montreal

My good friend, Heath Slawner, is offering another workshop for The Principles Of Persuasion. It is taking place on November 9th – 10th at the McGill International Executive Institute.
Heath is the only Canadian certified to teach this course which comes from Dr. Robert Cialdini. Dr. Cialdini has spent over thirty years studying why people comply with requests in business settings and what persuades people to see things (and act on them) as you would like them to.
Some of the material presented in The Principles Of Persuasion workshop is culled from Dr. Cialdini’s excellent book, Influence: Science And Practice. The workshop is applicable if you work in, or are interested in, sales, marketing, leadership and negotiation.
I’ve had the pleasure of seeing Heath keynote a handful of times on the concepts that are further developed throughout The Principles Of Persuasion workshop and it is, by far, some of the most fascinating (and relevant) skills I have implemented in my day-to-day life.
For more information, check it out here: The Principles Of Persuasion.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.