The Post-Recession Consumer

John Gerzema is the co-author of the book, The Brand Bubble. He spoke at TEDx KC about what the Post-Crisis Consumer will look like.

These 17-minutes will make you think differently about how you sell and market – especially when you consider that your consumers are no longer the same people they were prior to the recession: TEDx KC – John Gerzema: The post-crisis consumer.