Categories: Articles

The Montreal Business Book Club Book List

When I first wrote the post, The Montreal Business Book Club – A Primer, I got many emails and comments asking which books we had already read and discussed. You’ll be happy to know that I finally got around to compiling the list today.
Here are the business books we have read and discussed in The Montreal Business Book Club. I have put them in alphabetical order by author. This post will be updated (without being annotated) as new business books are read.
The Montreal Business Book Club Book List:
– A Clear Eye For Branding – Tom Asacker.
– Selling the Invisible: A Field Guide to Modern Marketing – Harry Beckwith.
– What Clients Love: A Field Guide to Growing Your Business – Harry Beckwith.
– The 7 Habits of Highly Effective People – Stephen R. Covey.
– Never Eat Alone: And Other Secrets to Success, One Relationship at a Time – Keith Ferrazzi.
– And Now a Few Words From Me: Advertising’s Leading Critic Lays Down the Law, Once and For All – Bob Garfield.
– The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It – Michael E. Gerber.
– The Little Red Book of Selling: 12.5 Principles of Sales Greatness – Jeffrey Gitomer.
– The Patterson Principles of Selling – Jeffrey Gitomer.
– Blink: The Power of Thinking Without Thinking – Malcolm Gladwell.
– All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World – Seth Godin.
– The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable – Seth Godin and The Group of 33.
– Free Prize Inside!: The Next Big Marketing Idea – Seth Godin.
– Meaningful Marketing – Doug Hall.
– The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization – Thomas Kelley.
– Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant – W. Chan Kim and Renée Mauborgne.
– A Whole New Mind: Moving from the Information Age to the Conceptual Age – Daniel Pink.
– Funky Business: Talent Makes Capital Dance – Jonas Ridderstrale and Kjell Nordstrom.
– Karaoke Capitalism: Daring to Be Different in a Copycat World – Jonas Ridderstrale and Kjell A. Nordstrom.
– Lovemarks: The Future Beyond Brands – Kevin Roberts.
– The Wisdom of Crowds – James Surowiecki.
– Winning – Jack Welch.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.