Categories: Articles

The Momentum Effect In Effect

"The ‘Momentum Effect’, is a term created by Marketing Revolution that measures the effect of a brand within a social network and examines consumer -to- consumer communication." This is what I grabbed from the WebProNews article titled, Social Networks Provide "Momentum Effect". It’s some kind of new metric that looks at how many times individuals post about brands – either in their profiles or when connecting to others – in an online social network. The tough thing would be identifying trends and mentions in these environments. It’s not like there is a Web Analytics tool that can truly help you understand these brand shout-outs… until now.

Facebook just launched something called, Lexicon, which has some degree of similarity to Google Trends. The tool has a very easy-to-use interface, and you can input up to five terms to "trend" at once – giving you a vibe for who’s saying what in Facebook. I think we all know that the next logical step to the evolution of tools like this will be the semantic aspect. In a perfect world (hey, we can all dream), it would be great to see an indication as to whether or not the traffic is positive or negative.

Facebook Lexicon is a great tool for your toolbox. It’s another way to gauge whether or not your brands, products and services have traction in Facebook… and at what volume. This way, when the boss walks in and wants to know why you don’t have a Facebook Fan Page set-up for the company, you can lean on Lexicon to demonstrate whether or not you’ve got Facebook buzz to get the real value out of it.

Check it out here: Facebook Lexicon.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.