Categories: Articles

The Modern Marketing Agency

Give credit where credit is due.

If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past short while. It feels like over the past six months that DigiDay has really found both a groove and unique voice in the marketing industry by churning out some great content coupled with killer headlines (you just know I’m going to click on articles with titles like, Should Agencies Act Like Software Startups?, Brands Want Content Curator Jobs and Web is Dead, It’s All About Mobile – to name only a few). I’ve gone from grazing their headlines to making the time to deep-dive into their features.

What does the modern marketing agency look like?

As an agency owner, I am (obviously) fascinated by this question. When Twist Image was founded in 2000 (it’s hard to believe that we’re twelve years old), we came into the marketing industry unencumbered. Myself (and my business partners) knew, lived and breathed multimedia and the Internet. We saw this as the future of our industry, but we were in the minority. There’s no denying that the past twelve years has brought tremendous change, disruption and new thinking to the marketing industry. It turns out that DigiDay has also become enamored with this topic. They’ve begun a series of video conversations with some of our industry’s leading luminaries to dissect and discuss what the present looks like and what the future hold.

If you’re interested in the future of the marketing industry, please watch these…

Watch live streaming video from digiday at livestream.com

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.