The Merits Of "Like" When It Comes To Real Relationships In Marketing

Episode #350 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Welcome to episode #350 of Six Pixels Of Separation – The Twist Image Podcast. There’s a new book in town about marketing, advertising and where it all needs to go. The book is called, Can’t Buy Me Like, and it was co-authored by advertising critic extraordinaire, Bob Garfield and Doug Levy. For 25 years, Advertising Age ran Garfield’s column, AdReview. In short, it was a must-read. Currently, he’s writing for MediaPost and The Guardian along with co-hosting the NPR weekly program On The Media.  Plus, his past books, The Chaos Scenario and And Now A Few Words From Me are must-reads if you work in this industry. Levy is an agency guy. We first became friends while attending the TED conference. He is currently the founder and CEO of MEplusYOU (formerly known as imc2) an agency that focuses on brands and how they build authentic and sustainable relationships. Both Garfield and Levy hopped on Skype to talk about their new work and the new ways in which brands should be marketing. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #350.