Categories: Articles

The Marketing Of Rock Star: INXS

Is there a doubt in anyone’s mind that Mig Ayesa is the only sound choice to front INXS?
I know by that statement that it’s also an admission that I am tragically engrossed in this reality TV show train wreck that is Rock Star: INXS. At first, I thought it was just to hear some good singers cover some good rock tunes, but then what really hit me is how the production company that is working Rockstar: INXS has a real bees nest on it’s hands.
You see, there are some super-talented singers on the show – no doubt about that – but Mig Ayesa (and this is my humble opinion) is the only clear choice to front a band like INXS. As each show progresses, it almost seems to me like the producers are downplaying this just to make it look like an actual competition. After seeing Mig for about thirty seconds in the first episode I knew he was the guy. I feel it even more now. He’s a great fit. But if it looks too obvious, who’s going to watch?
So now, the creators of Rock Star: INXS have one big challenge: keep the show competitive and interesting and not make it too obvious that Mig is the guy. Imagine if you had to market something and the goal was to actually downplay the obvious, greatness and remarkableness (is that a word?) of your offering. It’s weird, but it must be a challenging marketing gig and a dilemma that most would embrace.
So now you know one of my guilty pleasures. I watch Rock Star: INXS.
I have to go and text message my vote for Mig now.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.