Categories: Articles

The Internet Will Break Your Creative Block

Writer’s block? Creative block? Can’t come up with something to create?

Steven Pressfield hates the words "writer’s block." He believes that we’re all just fighting the "resistance" to create something (writing, that new startup, a project, whatever). His books, The War of Art, Do The Work and others are all about "putting you ass where your heart is," as he calls it. Seth Godin feels that there is no such thing as writer’s block, because we don’t have thinker’s block or talker’s block, so if you write the way that you talk, there is no way to ever be unable to create. I believe that some days the creativity simply flows better than it does on other days. I can’t tell you how many times I have done a similar presentation, and on one day everything seems to be flowing wonderfully, then the next day it feels like I have to dig a ditch to string together the most simplest of sentences. I also believe that it’s hard not to create so long as you are inspired. The more you see, feel and hear, the more things there are to be inspired be. Be the infovore.

Inspiration is now everywhere.

Of course, that’s nothing new (thank you, Internet), but it is something that is often forgotten or dismissed. We used to have to go to the museum to be inspired. Some might go to a concert, a movie, the library, have a deep conversation with a friend at the coffee shop or even hit the local stand-up comedy club. At best, we might be inspired by something we read in a newspaper at home, saw on TV, read in a book, or heard on the radio. If you are tinkering in the right spaces online, it’s impossible to not be inspired. Always. Constantly.

Pushing beyond memes, Buzzfeed and Upworthy.

It’s easy to get lost in listicles and the bulk of snackable content that the Web provides. Look no further than your Twitter or Facebook feeds for hours and hours of animated GIFs, useless YouTube videos and Reddit randomness. There’s nothing wrong with it, but to then turn around and say that you have writer’s block or that you’re struggling to come up with an original idea, would lead me to believe that you’re simply skimming along the Internet instead of digging deep into the treasure trove of amazing, free and powerful content that is everywhere. There have been days that I have looked up at the clock – in the later part of the evening – only to realize that no topic, piece of news or anything has brimmed to the top and had me begging for a keyboard to blog. It’s at that point that I turn back to the Internet and start digging in random corners looking for inspiration.

It has never failed to inspire me.

Criticize the amount of content on the Internet. Balk at the true value and merits of it. Do as you will. I can’t imagine going back in time to a day and age when I found myself waiting at the local newsstand/magazine store for a new issue of Fast Company magazine to show up in the pre-Internet days. Plus, you would be surprised at just how much of the most juvenile or uninformed content that you come across online can be completely inspiring to get you creating. How often have you read something and wanted to immediately Javex your eyeballs, because you could not believe how stupid a perspective was? Well, guess what? That’s inspiration knocking on your noggin and begging for you to set the record straight by creating something with your own twist and perspective on it.

The Internet is the great liberator of creativity. 

That’s my story, and I’m sticking to it. Don’t believe me? Go pull up any piece of content (or, feel free to use this one) and write your own little article, post or journal entry about it. If you choose this one, ask yourself what you think about creative blocks, finding new ideas or how to be inspired? Now, share it! If it’s not this piece of content, but something, just start with this question: what do you agree/disagree with what you just consumed?

See, it works! Let the ideas flow!

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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