Categories: Articles

The Google Effect Goes Mass Media

Long-time followers of the Six Pixels of Separation Blog know about our tireless efforts to continually pound into and each and every Marketer’s skull the importance of managing your brand online. Chris Anderson (author of The Long Tail and Editor at Wired Magazine) said it best: "your brand isn’t what you say it is, it’s what Google says it is." Couple that with the millions of Bloggers who rant, rave and comment, and you’ve got the perfect storm for an endless quantity of search engine results that may (or may not) be the "true" representation of what your brand is (personal brand or corporate). For years those who Blog, tweet away on twitter or Podcast have questioned whether or not we live in a fishbowl and are, mainly, screaming at each other – instead of the masses.

It’s something I continue to Blog, Podcast and tweet about myself.

Earlier this week I got an email from the Assistant Business Editor at the Montreal Gazette. The Montreal Gazette was interested in republishing my Blog posting, Tales From The Fishbowl – The Top Four Shifts In Media. So, in the spirit of hopefully busting the fishbowl (or expanding it into an aquarium), I’d like to welcome all the new readers from the Montreal Gazette to Six Pixels of Separation. The full "article" (funny how it goes from Blog posting to article – it’s actually called an "essay" by the Gazette) went online tonight, and it’s called: The Google Effect – Rants Stay Alive Forever. The print version will be available in tomorrow’s edition.

Let’s hope that this content lives long and prospers (wow, did I just quote Spock from Star Trek?) and create it’s own little Google Effect by expanding the voice of Bloggers to the mass media and, more importantly, new masses of people.

Final note: the “article” was edited by myself and the Assistant Business Editor for the paper, and I was given full approvals prior to print (which was pretty cool).

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.