Categories: Articles

The Future Groundswell

How do technologies and trends rise up and take hold with everybody everywhere? How did the Internet become what it is? Why does online social networking work so well at connecting people?

Charlene Li is one of the co-authors of the very popular Social Media and Web 2.0 book, Groundswell – Winning in a World Transformed by Social Technologies, that came out earlier this year. She co-wrote Groundswell with Josh Bernoff while they were both at Forrester Research. Li has since moved on to create her own company, Altimeter Group.

About three weeks ago, Li was asked to speak at Google. Following is her very interesting presentation where she spends some time looking at what potential future groundswells will arise: Authors@Google – Charlene Li…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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