The Future Groundswell

How do technologies and trends rise up and take hold with everybody everywhere? How did the Internet become what it is? Why does online social networking work so well at connecting people?

Charlene Li is one of the co-authors of the very popular Social Media and Web 2.0 book, Groundswell – Winning in a World Transformed by Social Technologies, that came out earlier this year. She co-wrote Groundswell with Josh Bernoff while they were both at Forrester Research. Li has since moved on to create her own company, Altimeter Group.

About three weeks ago, Li was asked to speak at Google. Following is her very interesting presentation where she spends some time looking at what potential future groundswells will arise: Authors@Google – Charlene Li…