Categories: Articles

The Cluetrain Manifesto At 10 Years+ With David Weinberger

Episode #179 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

A couple of weeks back, I had the pleasure of attending Marketing Week. The closing keynote speaker for the Digital Day was none other than David Weinberger. Weinberger is one of four co-authors of the seminal Marketing and Business book, The Cluetrain Manifesto (which was recently released in a 10th Anniversary format). He is also the author of two other amazing books about Marketing, Business, the Internet and the future titled, Small Pieces Loosely Joined, and, Everything Is Miscellaneous. He’s been on the Six Pixels of Separation Podcast a couple of times in the past, and always provides enlightening insights into consumers and why they do things (or why they don’t). In this episode we look at what has happened in the past ten years since The Cluetrain Manifesto came out and where things are going. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #179.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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