Categories: Articles

The Business Of Creativity

It’s the question we all want answered: where does creativity comes from (and how can I get me some of it!)?

I would be open to argue that creativity is a team sport. While one person may be the lightning rod by which is comes out, its source comes from a myriad of people, interactions, environments and a willingness to explore them. Our world is filled with opportunities to uncover our own, personal, creativity. We also have businesses that are based, driven and capitalized on by their own creativity. Pixar would be one of those organizations. There’s a new book out called, Creativity, Inc. that is well worth your time and attention. It is written by Ed Catmull (the co-founder of Pixar Animation Studios and president of Pixar Animation and Disney Animation). Catmull has won five academy awards, and has worked with people like George Lucas, Steve Jobs and many others. His movie credits are almost as impressive the revenues that they have generated. So, how does he feel about creativity, storytelling, technology and excellence? Catmull is a Fellow of the Computer History Museum and, in this conversation with John Hollar (which runs for over an hour), you will learn about how he thinks about nurturing a creative culture that blends the arts, technology, media and business into something truly inspiring and revolutionary.

Watch this over the weekend…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.