Categories: Articles

The Age Of Conversation

Last year, I missed the boat in contributing to an online book/project called, The Age of Conversation. It’s an assortment of Blogger types each writing a unique post about the new online social-ness of it all. It is organized by Drew McLellan and Gavin Heaton, who act as Editors, Publishers, Head Chefs and Bottle Washers. Here’s the score: they put out a request to Bloggers to write a chapter (four hundred words max) and slap it all together.

It was quite successful on the last go-round, so they’re doing it again this year. It’s called, The Age of Conversation 2008, and the main topic is, Why Don’t People Get It. They have over two hundred and seventy five Bloggers taking part (including yours truly), and you can see the who’s who over here: Age Of Conversation 2008 Contributors. While I’m not a fan of the main topic title (I actually think people "get it" more and more each day), I do love it when a community gets together to share their insights.

I just submitted my chapter and the title of it is, Manifesto For The New Advertising Agency. That’s all I’m going to Blog about it, you’ll have to wait for the book to read more. The release date for The Age of Conversation 2008 is August 21st, 2008.

In the meantime, the CheapThrills Blog is running one line excerpts from selected Bloggers of The Age of Conversation 2008 to build the hype. You can check it out here: The Age of Conversation 2008: Excerpts.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.