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The 10 Trends In Technology You Must Pay Attention To

"Technology" is always a funny word for Marketers. While some are starting to embrace it, the majority of Marketing Professionals are scared of technology.

Following technology and tech trends has always been a key area of interest for me, personally. From the early days of personal computing to the first modems and connectivity, I’ve had a love affaire (no, geek affaire?) with technology, gadgets and the evolution of connectivity. When new platforms come out (like Google +), I feel more informed when I spend time understanding what the technology analysts think about it (along with the marketing and communications professionals).

Don’t believe the hype.

The challenge comes in how you filter the information (because there is so much of it) and how to stay away from the hyperbole versus those who are looking at the data and opportunity. I knew the name, Roger McNamee, tangentially through some random news items, but his recent presentation, 10 Hypotheses for Technology Investing, at The Paley Center for Media hit on so many thoughts I have been grappling with about technology and media (hat-tip to Bob Lefsetz for pointing this presentation out to me).

Spend the next hour with this presentation (it will give you fresh insights and perspectives).

I know how valuable your time is, so trust me when I say that this 50 minute presentation will be worth your time…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.