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The Death of TV Advertising And More On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am on air at CHOM 97.7 FM radio out of Montreal (home base). It’s not a long segment – about 10 minutes every week – about everything that is happening in the world of technology, digital media and culture. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio, if you’re interested in hearing more of me blathering on about what’s happening in the digital world. I’m really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

There’s a constant meme that TV advertising is dead. Then, we hit Super Bowl season and all we talk about are the TV ads. That… and… our social media feeds are usually filled with the ads, behind the scenes and teases for what the ads will be on Super Bowl Sunday. So, what’s the truth… is TV advertising dead? Is social media more important to the advertisers than the actual TV spot? The average price for a 30-second spot this year was $4.51 million.
Everything we text is now colored with Emojis. Often, we don’t even have to type at all. The Emoji does the work. Did you know that which emojis we use is governed by the Unicode Consortium? They’ve announced 117 new emojis for 2020. “The expansion includes 62 brand-new emoji as well as 55 new gender and skin-tone variants, many of which are new gender-inclusive emoji. Other notable additions this year include the transgender flag — from a proposal co-sponsored by Google and Microsoft — as well as the new smiling face with tear, the two people hugging, pinched fingers, a disguised face, not to mention tons more animals, food items and other objects.”
With the Brexit news this past week, many missed that the EU – after ten years of discussion – has voted (in a landslide) to create a standard charging solution for all phones (and smaller tablets, etc…). The goal is standardization and an attempt to reduce waste (we all get power bricks and cables that we never use). Of course, Apple argued against the common charger, because it would stifle innovation and increase e-waste (short term) as gadget makers and consumers would be forced to get standardized wires and bricks. Is this a smart idea or an impossibility?
App of the Week: Scott Galloway – No Mercy / No Malice.

You can also listen in via I Heart Radio.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.