Categories: Articles

Terry Fallis And Shel Holtz Break Down Podcasting For Businesses

Very rarely do I feel so compelled by a Podcast that I actually want to call in to the audio comment line from the stationary bike that I’m working out on. This morning was the first time, ever, that this happened. I was listening to Inside PR Special Edition – Shel Holtz And Terry Fallis Podcasting Presentation In Toronto and it felt like the guys really captured a moment in time with this recording of a presentation they gave to a live audience.
The Podcast runs a bit over an hour and every minute counts. If you are involved in a business that is thinking about how to use Podcasting, legal issues, what other businesses have done, internal communications as Podcasts, or are just looking for the perfect primer on how to create amazing audio content, Shel and Terry really lay it all down.
It’s also a huge testament to the power of Social Media. Terry is based in Toronto and is a partner at Thornley Fallis as well as the co-host of the Inside PR Podcast (along with David Jones). They were inspired to start Inside PR after hearing Shel’s Podcast, For Immediate Release (which is co-hosted by Neville Hobson – Shel is based in California and Neville is based in England). Instead of looking at Shel as a competitor, Fallis (and all of us in the Social Media space) looks to his peers to participate and become partners instead of fighting over clients like it’s a turf war.
If you’ve been sitting on the fence when it comes to Podcasting, please take a listen to their Podcast here: Inside PR Special Edition – Shel Holtz And Terry Fallis Podcasting Presentation In Toronto.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.