Tamsen Webster On Big Ideas That You Can’t Unhear – This Week’s Six Pixels of Separation Podcast

Episode #964 of Six Pixels of Separation – The ThinkersOne Podcast is now live and ready for you to listen to:

Tamsen Webster is an expert of messaging and an architect of transformative communication. Over her 25-year career, Tamsen has helped leaders, from Harvard Medical School to Fidelity Investments, craft messages that don’t just resonate – they stick, long after the words are spoken. Her latest book, Say What They Can’t Unhear – The 9 Principles of Lasting Change (she is also the author of Find Your Red Thread), is a guide to creating messages so compelling, they can’t be ignored. In our conversation, we explored her fresh take on persuasion, focusing on building understanding before asking for agreement – a concept so simple yet often overlooked. Tamsen revealed why storytelling still works (hint: our brains are wired for it) but also why it sometimes fails, especially when the story doesn’t align with the audience’s core beliefs. Her approach, rooted in science and steeped in empathy, pushes us to find common ground – not by oversimplifying the message, but by connecting with deeply held truths. Our dialogue covered everything from the evolution of storytelling to the resurgence of Socratic discourse in modern conversations, and even how polarization impacts how we communicate. But what struck me most was her ability to balance the rational with the emotional, showing that truly effective messaging requires both. Tamsen’s insights go beyond the typical “problem-solution” framework, offering a model that encourages dialogue, understanding, and long-term engagement. If you’ve ever struggled to present a big idea or faced resistance when trying to spark change, this episode is a masterclass in how to say what others can’t unhear. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via Apple Podcast or whatever platform you may choose): #964 – Six Pixels of Separation – The ThinkersOne Podcast.

Before you go… ThinkersOne  is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond,check it out.