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Squidoo Launched – Are You A Lensmaster?

Seth Godin kindly invited me to be a Beta Tester for his latest project, Squidoo, back in early November. Between work, Blogging and putting it off, I sadly never set up my lens on Squidoo.
Early last week the project went live and if you go to check it out, Seth was right – everyone is an expert on something.
From what I can see, Squidoo gives you the ability to build your own web page (known in Squidoo lingo as a lens). Instead of being a Webmaster, you’re now a Lensmaster who can create a page with your info and links to your stuff (Blog, website, podcast, etc…) and also either make some money (or give it to charity… or split it up) by adding stuff like links, Google AdWords and other revenue generating online marketing programs.
Money will be paid out once “startup and overhead expenses” have been paid, according to this press release: Squidoo.com, A New Online Service, Launches.
I built my lens. It’s here: Mitch Joel Squidoo Lens.
It sucks.
I have to take it more seriously and put more time into it. Maybe, I should just focus on the Twist Image website and my Blog?
I’m in no way being critical of Squidoo. If this bad boy can, indeed, provide faster, better and more relevant information that adds value, I’m all for it. I’m just curious to see how it’s going to pick up steam and gain momentum.
Here’s what Seth says in the press release: “A lens is the perfect middleman between the content and expertise you’ve already got, and the surfers you’ve never met.”
What do you think? Will Squidoo and lenses be the next big thing?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.