Here is a great (and short) TED Talk from Julian Treasure (author of Sound Business) all about the often-forgotten power of audio and sound in life, business and marketing…
TED – Julian Treasure: The 4 ways sound affects us.
(side-bar – while attending my first TED conference a few years back, I spent quite a bit of time watching the live presentations and chatting with Julian. We just happened to meet at the event and stayed connected).
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