Sony PlayStation Goes Fake Blog For PSP – How Does This Happen?

Special thanks to Guillaume for shooting me links regarding a Splog (fake Blog) for Sony. The Blog in question is called, All I Want For Xmas Is A PSP. The domain is registered to a marketing agency called, Zipatoni.
So, instead of doing the whole Firestarter thing, I went a different route and sent the following email to Meredith Goette who is the main contact person off of the Zipatoni website:
“Hi Meredith,
I run a Blog out of Montreal called Twist Image. It’s all about marketing, etc… I have read many postings today on how you guys created a fake Blog for Sony – www.alliwantforxmasisapsp.com/blog. I did go and check the registrar on this domain and it was purchased by:
the ZIPATONI co.
Gregory Meyerkord
555 Washington Ave. 3rd Floor
St. Louis, MO 63101
US
Email: greg.meyerkord@zipatoni.com
Domain Name: alliwantforxmasisapsp.com
Created on…………..: Tue, Nov 14, 2006
Now, before I go and Blog about this, I would like to know if you would be open to an interview. I am doing my best to Blog with more professionalism and I’d rather not post hearsay, etc…
Are you available for a chat?”
I am curious about a couple of things:
1. Will they grant me an interview?
2. Are they listening and paying attention to Blog postings like this?
3. What their position is and how they plan on defending themselves – both if it is true and, even more importantly, if the accusations are false?
4. What their current code of ethics is in terms of transparency?
Before I pass judgment, let’s see how long (and if) Zipatoni or Sony takes to respond.
** Update – within three minutes I got an email back from Meredith saying, “let me get back to you.”
In the meantime, here is what the marketing world is saying:
– AdFreak – Sony Gets Ripped For A Bogus PSP Blog.
– Adrants – Sony Takes It Up the Ass For Fake Blog.
– UK Resistance – Sony’s Latest Internet Lie Blog Goes Wrong.
– Joystiq – Sony Marketers Are Horrible Liars, Pretend To Run Fansite.
I’m not a PSP customer, but I love my Sony Vaio laptop and I have a soft spot in my heart for the company that brought the Walkman and the wood-paneled Betamax into my life.