Categories: Articles

Second Life Marketing Conference

As I get more involved in Second Life, I am starting to realize how psychotic I must sound when I talk about it in real life (or First Life).
You can read about some of my Second Life antics over at Jaffe Juice here: Surreal Life.
Also, I will be attending a conference in Second Life tomorrow, Friday, June 23rd, 2006 at 12:00 (Pacific Time). It is called Avatar-Based Marketing and the location is: Berkman (114,70).
Here’s the event description:
“What Is the Future for Real-Life Companies Marketing to Second Life Avatars?
A panel discussion with Harvard Business Review senior editor, Paul Hemp (aka Hempman Richard), centered around his recent article: Avatar-Based Marketing from Harvard Business Review.
Other panelists include:
– Cristiano Midnight (SLUniverse/Snapzilla, Second Life)
– SNOOPYbrown Zamboni (aka Jerry Paffendorf, Second Life Future Salon/Electric Sheep Company)
– Zero Grace (aka blogger Tony Walsh, Clickable Culture)
– Razor Rinkitink (aka Raz Schionning, Director of Web Service, American Apparel, which has just opened an outlet in Second Life )
– Hamlet Au (aka blogger Wagner James Au, New World Notes)
– Ansible Berkman (liaison, Berkman Center; moderator).”
If you are interested in attending, go to your Second Life and IM Ansible Berkman to reserve a spot.
Divo Dapto (Joseph Jaffe) and I will be there.
I know, it’s weird… we’ll all get used to this. Don’t panic. Deep breathes. Everything’s going to be just fine.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.