Categories: Articles

RSS Nation

I just finished reading the Future Boy column from Business 2.0 Magazine. This week’s feature, RSS Nation – Finally, An Answer To The Web’s Information Overload, by Erick Schonfeld looks at the pure basics of what RSS is. While the acronym stands for “Rich Site Summary” most people know it as “Real Simple Syndication.” The fact is that if you grab an RSS reader – I prefer to just use My Yahoo! and add Blog or news RSS feeds as easily as adding a bookmark – you’ll realize, much like Erick Schonfeld did, that using RSS feeds is much simpler than creating a new email account in Outlook.
Read RSS Nation and you’ll see why there are more than 11 million Bloggers out there and no one really knows how many multiples that is for the readership.
In the end, and I’ve said it here before, Blogs, RSS, XML, Podcasting, Vlogs, etc… are all just simple and instant personal publishing tools that make each and every one of us a writer, journalist, editor or newswire service. I speak and Blog frequently about personal branding: what better way to build that brand than establishing yourself as a Subject Matter Expert? RSS gives you that kind of flexibility and opportunity.
Also, be sure to check out Business 2.0 Magazine’s new Blog, B2Day – The Business 2.0 Blog. What Works. What Doesn’t Work.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.