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Rock Star: INXS – JD Fortune Cookie

Well, I just finished watching the season finale of Rock Star: INXS. If you’ve been following this Blog, you’ll know that in my posting, The Marketing Of Rock Star: INXS, I made it clear, as I felt strongly, that Mig Ayesa was the only natural choice for INXS as their new front-person. I was quite shocked that the band booted him first in the final three-man elimination episode tonight and then opted for JD Fortune to take on the coveted frontman slot that was left vacant since Michael Hutchence’s death. All that being said, I’m glad it went to a Canadian.
Here are some random – marketing driven – thoughts on this series.
– The band should now tour. The tour should feature all of the singers who got booted off as the opening act and they should be backed by the House Band from Rock Star: INXS. That band was all kinds of good.
– If they truly want Marty Casey to open for them, I would suggest that Marty recruit Rock Star: INXS co-host/guitarist Dave Navarro for his new “band.”
– In a perfect world, INXS should tour with Queen. Queen should get Mig Ayesa to sing for them. INXS should open for Queen.
– INXS should get JD Fortune into a studio, record and release his song, Pretty Vegas while people still care.
– Neither Alice In Chains nor Queen should subject themselves to this next year. I’m not sure who the next band is that will be looking for a lead singer via a Mark Burnett reality show, but I would loose all kinds of respect for both Alice In Chains and Queen (both have been rumored to be next) should they do it on CBS.
– I think I, much like INXS, will now replace the grammatical use of the “period” with the word “INXS.” How many times (and how awkward was it?) to hear, “I’m sorry, you’re just not right for our band, INXS.”
OK, now it’s time to get back to reality and step away from the reality television.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.