It’s sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them.
This revolution in Marketing that we’re going through is not about technology, platforms, channels or anything else like that. At the end of the day, you can unplug all of the computers, you can kill your mobile access and you can shut down your server bays and you’ll still be left with a few key kernels of what it takes to make a difference in your marketplace.
Remove all of the technological hurdles that you have in front of your brand and focus on:
It’s not about the technology.
Technology is a by-product of this new marketing revolution. You can’t blame the IT department for a lack of success. In the end, you can remove all of the technology we’ve been afforded and your job would still be the same: get people to really care about your brand, do it in a real way and get them loyal to whatever it is that you’re selling.
What would you add to this list?
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