Rage Against The Marketing Machine – CTRL ALT Delete (One Year Later)

CTRL ALT Delete came out one year ago today.

I couldn’t believe it when the notification popped up in my calendar today. My second business book, CTRL ALT Delete, is a one year old. Where did the year go? It has been an amazing one. Just the other day, I presented the concepts in this book for a record four times in one day (to different corporate groups). As I was presenting and reflecting on this past year, it became apparent to me that marketing still has a ways to go. In CTRL ALT Delete, I present an argument: there are five new and dramatic movements that have changed business forever that most brands are doing little-to-nothing about. In the second part of the book, I look at what it means for all of us to be successful in that work environment. The concepts, the movements and what we, the stewards of brands, can do to impact our direct relationships with consumers has never been more powerful. The results of the book have totally blown me away. The book was named one of the Best Business Books of 2013 by Amazon and won gold in the 7th Annual Axiom Business Book Awards. While awards and accolades are great, I’m most thrilled with all of the kind reviews, interviews and more that people like you have engaged me in. With that, there have been close to 130 consumer reviews on Amazon too. In fact, I’m having a hard time wrapping my head over where this year went, because I am just as excited about everything in the book as I was when I first wrote it.

Take a listen to this…

Last week, the Queen’s School of Business ran a podcast interview that I did with Neil Bearse titled, Raging Against The Marketing Machine. If you enjoyed CTRL ALT Delete, I think you will like this conversation. If you liked the book and would like to encourage others to read it, please send them the link to take a listen to. If you haven’t had a chance to read the book yet (maybe you’re still on the fence), I’m hopeful that this conversation will inspire you to do so.

Listen here: QSB Insight – Mitch Joel: Raging Against The Marketing Machine.