Categories: Articles

Pick Up The Phone

I was just floating around some of the RSS feeds I have not had the time to review over the course of this week and up popped, what could well be, the best reason to Blog I have heard in a while.
Here’s how I came to the quote: I was at HorsePigCow from Tara Hunt, which lead me to Scripting News by Dave Winer who was discussing some sort of mixup between Robert Scoble of Scobleizer and his meeting with Amazon.
Here’s the zinger from Winer:
“To me, asking why you should use blogs is like asking why you should answer the phone.”
It reminded me of this great quote from Jackie Huba of Church of the Customer:
“I see no reason for any company not to Blog – unless they’re sleazy. Every company needs a feedback system, and the easiest way to do that is through a Blog. It’s almost a truth serum.”

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.