Articles

Peter Winick Debates Mitch Joel On The Art And Business Of Thought Leadership – This Week’s Six Pixels of Separation Podcast

Episode #931 of Six Pixels of Separation – The ThinkersOne Podcast is now live and ready for you to listen to

What is a thought leader? What does thought leadership look like? How do you become a thought leader? I’ve spent decades fascinated by people who undertake the job of either creating or building on great ideas (mostly in business). It’s what led me to start ThinkersOne and it’s the same thing that keeps me inspired to show up here – week after week – and have these types of conversations. This week, we’re doing something a little bit different. I reached out to Peter Winick – the founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership Podcast – and asked him if he would mind leading a conversation on the business of thought leadership. We were both eager to discuss and debate the value of thought leadership, the changing landscape of book publishing, building a personal brand, the power of thought leadership in corporate settings, the role of social proofing and more. We both agree that it’s all about relationship development, balancing vanity metrics and strategic networking, developing thought leadership skills and leveraging thought leadership for business opportunities. We explore the importance of creating mid-tier products, amplifying thought leaders’ voices, and democratizing intellectual property. The conversation delves into building a sustainable thought leadership business, using thought leadership as a business generation strategy, and the real money in thought leadership. While we both might not love the title of “thought leader” we both agree on the value of people who chose the importance of lifelong learning, content creation, and balancing creativity with business strategy as a profession. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via Apple Podcast or whatever platform you may choose): #931 of Six Pixels of Separation – The ThinkersOne Podcast.

Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.