The rock band Arcade Fire (they’re from Montreal too 🙂 launched the official Website for their latest disc, Neon Bible, this week and it’s all one, big interactive video.
In a world where Musicians are doing anything (and everything) to get attention – from Facebook to YouTube, Blogging, etc… Arcade Fire has created the site BOnlineB.com (an anagram for Neon Bible).
It’s a unique Marketing approach and one that I have yet to see: allowing the Consumer to play with the video as it unfolds.
Check it out here: Arcade Fire – BOnlineB.com.
Question: Do you think we spent too many decades training humans to work like machines...…
Something tells me that this is going to become a very contentious topic that is…
Episode #1048 of Thinking With Mitch Joel is now live. This conversation with Tom Rath…
Welcome to episode #1048 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Tom…
Is there one link, story or idea that stopped you this week… and made you…
I've searched for information about something deeply personal in a search engine that I would…
This website uses cookies.