Categories: Articles

Montreal Business Book Club – Summer Reading List

There will be no July session for The Montreal Business Book Club. We’re taking a summer vacation. The Montreal Business Book Club will return in August 2006 – look for the date and the selection of the month in the coming weeks.
In the meantime, here is The Montreal Business Book Club summer reading list (in no particular order). These books are always enhanced by a cold beverage.
– Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe.
– Experience the Message: How Experiential Marketing Is Changing the Brand World by Max Lenderman.
– The Greatness Guide: 10 Best Lessons Life Has Taught Me by Robin Sharma.
– The World Is Flat: A Brief History of the Twenty-First Century by Thomas L. Friedman.
– A Whole New Mind by Daniel Pink.
– Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven Levitt and Stephen J. Dubner.
– The Laws of Lifetime Growth: Always Make Your Future Bigger Than Your Past by Dan Sullivan and Catherine Nomura.
– Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money by Jeffrey Gitomer.
– Brand Gap, The: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier.
– Never Eat Alone: and Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi and Tahl Raz.
– Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel.
Am I missing any gems? Feel free to add you business book suggestions in the comments below.
Happy Reading.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.