Categories: Articles

Kicking Off InfoPresse Magazine Internet Day

I just got confirmed to give the opening keynote at the InfoPresse Magazine Internet Day here in Montreal on Wednesday, March 15th at the Centre Mont-Royal.
The InfoPresse Internet Day will also feature the main keynote from Cory Treffiletti of MediaPost‘s Online Spin. Cory is also SVP, Engagement Architect at Carat Fusion.
It looks like a great line-up. Also featured will be a panel discussion in French with Louis Gagnon from Monster.ca and Guillaume Brunet from TD Meloche Monnex.
Here is a summary of my presentation:
Six Pixels of Separation – The New World Of The Internet
Six degrees of separation has become six pixels of separation. The Internet is proving that it’s a small world after all, and if you aren’t participating in this online meet and greet, you could be losing out. People are no longer waiting for your content online… they’re creating it and either extolling the virtues of specific brands or raking them through the mud. This can pose serious issues for product development, Human Resource departments, corporate legal teams and businesses in general. It is imperative that businesses become a part of this dialog with their consumers. Unravel the compelling world of Listenomics, Brand Democratization and Instant Personal Broadcasting. If mediums like blogging, narrowcasting, podcasting, location-based services, viral marketing, search engines and social networking are on not your radar, you will not want to miss this. The Internet is changing marketing forever and these mediums are creating ultimate loyalty and a true online marketing universe where the results are staggering and the brand lift is off the charts.
You can find our more information and register for the event here: InfoPresse Internet Day.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.