Categories: Articles

Kevin Roberts Lovemarks And Remarks

As I explained in an earlier post, I stumbled my way through an introduction with Kevin Roberts (author of Lovemarks and CEO Worldwide of Saatchi + Saatchi) after his presentation. I figured I better try to make a better impression so I shot him an email through his website at 11:00 am on Tuesday.
Lo and behold, at 6:30 pm I received a fax (yes… a fax). It was a printout of my email with a handwritten note from Kevin Roberts that read: “Mitch, great to meet you as well. I saw your enthusiasm as I presented. Thanks for the Lovemarks support and for sharing the dream.”
What a memorable response. One, it was super-fast (especially considering how busy he is). Two, I thought it was strange that the website forced me to leave a fax number (now I know why). Three, it was a handwritten note. And four, it was different.
And point four is the reason I’m Blogging about it. I’ve received many responses from speakers, authors and business leaders, but this one really impressed me. It was a mixture of personal (by seeing his handwriting on my email printed out) and unique (I mean do people still use faxes… for this?).
If every interaction is a selling opportunity, Kevin Roberts has got lifelong loyalty from me.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.