Categories: Articles

Join Me At Search Engine Strategies Toronto

I have just been confirmed to speak at Search Engines Strategies which is taking place May 4 – 5 in Toronto, Ontario. The conference, put on by Jupiter Media and hosted by SearchEngineWatch.com is considered the premiere Search Engine conference in the world.
I was asked to speak on the first day at the Balancing Paid & Organic Listings panel. So far I have been confirmed along with Greg Jarboe, President and Co-Founder of SEO-PR. The conference website describes the Balancing Paid & Organic Listings session as:
“If you get plenty of ‘free’ listings, there’s no need to go the paid route, right? Wrong – what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there’s no need to worry about the free results. Wrong again. Why not gain free traffic if you’re relevant? This session explores issues like these and how to get the balance right between free and paid campaigns.”
I will be covering lots of tools and tactics that revolve around design, content, technology and how the Search Engines can be used to up your traffic and conversion.
For registration information, you can visit the Search Engine Strategies site here.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.