Categories: Articles

It's Twist Image Not Twistimage or TwistImage

I’ve been noticing that in a lot of Blogs and commentary on Twist Image, there are alternate spellings of the company name that includes: Twistimage and TwistImage. I have no idea where this mutation of Twist Image came from. It’s nowhere on the site or Blog. We always make it clear in presentations that it is two separate words.
Any ideas?
The only one that sits well is that our corporate logo does look like one word with the only differentiation being a different color for each word. Could that be the source?
Either way, when I am going through my morning watch list over at Technorati, there are now alerts set up for Twist Image and Twistimage… even if it really is Twist Image. Two words. The way the architects of our language intended it.
It’s not a big deal, and certainly not worth a segment on the Inside PR Podcast’s Inside Proper English or Grammar Girl’s, but it is worthy of a Blog posting in hopes that people will read it and adjust moving forward.
Two sayings spring to mind: “any publicity is good publicity as long as they spell your name right,” and “the only bad press is an obituary.”
Not sure which one to focus on.
All this coming from a guy who gets called “Joel” almost as frequently as “Mitch” for my first name.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.