Categories: Articles

It's Important For You To Die Empty

Episode #378 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Where does creativity come from? It’s a big question. Tomes have been written about it. Few understand the creative process better than Todd Henry. He is the founder of a group called The Accidental Creative (which also happens to be the title of self-titled debut business book back in 2011). Most recently, he released his second book. It is, without question, one of the best book titles on creativity that I have ever come across. It is called, Die Empty – Unleash Your Best Work Every Day, and the excellent content within the book lives up to the title. Too many people confuse "art" with "creativity," and Todd has an incredible knack for explaining how creativity needs to permeate everything that we do in our work. We expect creativity or moments of genius to hit us like random bolts of lightning, Die Empty is a practical and powerful roadmap that will put a process against your creativity (you need to work it – each and every day). What’s the point of dying with your creativity trapped between your ears? Todd has been on the podcast before (SPOS #259 – Accidentally Creative With Todd Henry) and now he is back to talk about Die Empty. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #378.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.