Categories: Articles

iPerceptions Making The Rounds Online And Offline

Not only is iPerceptions a client of Twist Image, but they are also great friends and allies. It’s natural when you do the type of work we do to partner up with a team that truly gets the web analytics space. This has been validated by their recent road journeys.
iPerceptions is part of the Ad-tech road show – Key Metrics For Marketers – which has its only Canadian date next week in Toronto – Thursday, March 23rd, 2006. It’s a very big day with very big speakers.
The keynote is Jim Sterne – who is an Internet marketing legend and also one of the leaders behind the Web Analytics Association.
If you’re interested in attending, Howard Firestone, VP Marketing at iPerceptions, has forwarded on to us (and now to you) a $150.00 rebate off the registration for the Ad-tech road show (simply use the code Impact150 at the point of registration here: Ad-tech Road Show Toronto Registration).
Online, iPerceptions recently launched their Blog, Turn Up The Silence (which we developed for them) – where they are providing candid insights into the world of online research and web analytics in the hopes of helping us all better understand why people do things online – and how to make the online experience better.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.