Categories: Articles

Internet Marketing Conference 2004 – coming soon to Montreal

IMC 2004 is closely approaching (April 5 – 7, 2004). The line-up is great, and I just reviewed all the sessions with the conference organizers the other day. I would strongly encourage you to take a look at this event. Everything from search engines, email marketing, online advertising, new strategies and strategic ideas will be discussed and presented. It’s also a great chance to get close to the players in the field, network and make connections. My main speech is listed as:

Integrity Marketing: Why Making a Difference Makes a Difference Online

Mitch Joel, Partner, Twist Image

Recently Microsoft’s army of lawyers backed down to a 17-year-old youth name Mike Rowe, over his site MikeRoweSoft.com. The Internet community quickly rushed to Mike’s support and Microsoft decided to leave the youth alone before too much PR damage was done. The strength of the Internet is this ability to quickly spread good – or bad – press about your company. This session will show why being a good corporate citizen is good for your company’s bottom line.

I will also be holding intimate and interactive one-on-one sessions with three key interactive marketers who have done amazing stuff. These sessions are designed to mix the styles of Charlie Rose and Inside The Actor’s Studio vibe (I can only truly aspire to that level of excellence) by providing an interview style discussion to better understand the people, their knowledge and how they’ve done what they’ve done. Stay tuned to official IMC 2004 website for more details. If you are attending, drop me a line – I would love to meet.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.