Categories: Articles

Interesting Stats About Your Brand And Online Opinions

The Internet really is changing everything we know about brands and building loyalty online.

There were many stats, graphs and quotes tossed around over the course of the past two days at the Shop.org Annual Summit 08 in Las Vegas. Some of them were pretty shocking (and impressive).

This one from Don Tapscott (author of Wikinomics and the soon-to-be-released book, Grown Up Digital):

– 58% of people said that having fun with a product is as important as what it does.

These from Sucharita Mulpuru (Senior Analyst – Retail, Forrester Research) during her morning keynote session: The State of Retailing Online:

– 70 million of the 90 million homes in the United States that are online have broadband connection speed.

– 38% of people surveyed said they would pay more for a product that was environmentally friendlier.

– 31% said that they shop online due to the high price of gas (no need to use the car when you shop online).

– There are more PayPal accounts than Visa card holders.

– 60% percent of adults connect to the Internet at home (versus the office – which was somewhere under 10%).

– 65% percent of people said they would scale back their online shopping significantly if a tax is introduced for buying online.

Also, if you think branding your website is not important, think again. According to the Forrester Research and Shop.org survey:

44% of people only visit one website when looking to buy something online and 24% shop around to two websites. That number drops dramatically when looking at the percentage of people who dig around at three or more websites for the best price.

That was the biggest shocker.

Just when you thought the Web was all about people hunting down the best price and free shipping, they state otherwise. Companies like Amazon and Zappos have done such a great job at branding their stores online that 44% of all online shoppers go to the websites that have built-up the most trust, value and brand power to them.

Who would have thought?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.